DIRECTIONS FOR USING DIGITAL MARKETING IN THE FOREIGN ECONOMIC ACTIVITY OF THE ENTERPRISE
DOI:
https://doi.org/10.51699/mjssh.v1i4.170Keywords:
Enterprise, market economy, marketing, development, advertising, resourceAbstract
This article analyses the importance of foreign economic activity of the enterprise in a market economy, the role of marketing in it, the use of digital marketing in the digital age and in today's market. Advertising is an active part of the marketing mix, the level of development of which determines the quality and effectiveness of the manufacturer's advertising and information activities, its adaptation to new market requirements. One of the tools to increase the competitiveness of domestic subjects of foreign economic activity is advertising. However, the limited resources, on the one hand, as well as the exhaustion of traditional advertising media, on the other, requires finding ways to improve the management of the advertising activities of foreign economic activity subjects
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