Development and Validation of Infobanking Video Series
DOI:
https://doi.org/10.51699/mjssh.v1i6.396Keywords:
Awareness, Customer Satisfaction, Mobile Banking, Video SeriesAbstract
The main purpose of this study was to measure the level of awareness and customer satisfaction on mobile banking of 30 clients from the Bank of the Philippine Islands in Kalibo, Aklan which was the basis for the acceptability of “InfoBanking: A Video Series About Mobile Banking”. Respectively, a 13-item and 20-item modified checklist questionnaires were used to collect information on the level of awareness and customer satisfaction on mobile banking of the respondents. The results of the questionnaire were converted into quantitative data and were then subjected to statistical analysis. The analysis of data was presented using descriptive statistics, frequency count, sum, percentage, and mean. The results showed that the level of awareness and customer satisfaction of BPI clients on mobile banking were both “above average”. The data collected was then used for the production of InfoBanking: A Video Series about Mobile Banking. With the attached link of the video series, a 25-item modified validation checklist questionnaire was then administered to the 30 BPI clients, three (3) BPI employees, three (3) BDO employees, and two (2) IT experts to determine the level of acceptability of the InfoBanking video series. After analyzing the data, overall, results showed that "InfoBanking: A Video Series about Mobile Banking" has a very high acceptability. The results indicate that "InfoBanking: A Video Series about Mobile Banking" is very highly acceptable in terms of its three criteria: content, editing and visual quality, and sound quality and speaking ability.
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